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9:15–10:45 am |
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Printed publications are highly portable, a consumer-preferred quality in today’s rapidly increasingly mobile—and short on patience—world. But with the eBook reader showdown heating up and the media clamoring with every new rumor, the formats that have become standards for eBooks are making their mark and showing your content in multiple dimensions. Learn which formats you need to be aware of and able to provide to readers born digital or converted by digital readers. Hear case studies discussing what works post-production and find out why your entire website needs to be mobile-friendly. |
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Samir Kakar, Chief Technology Officer, Aptara, Inc. |
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10:45–11:00 am |
Break |
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11:00–12:00 pm |
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Choose from one of eight topics in each of two 25 minute discussion periods. Each table will be labeled with the topic for that period and is moderated by a publishing industry professional. |
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12:00–1:00 pm |
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Networking Lunch |
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1:00–1:45 pm |
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The critical questions about the future of scholarly publishing cover a diverse expanse. Will publisher responsibility for peer review remain a standard? Perhaps the OA Compact will determine once and for all if the author-pays model is sustainable. How will social networking and library repositories change the face of scholarly communication? In the near future, will we measure a journal or an article by a new standard? With the industry evolving at such a rapid pace, a glimpse of the future and map for navigating would be a handy tool. Although no one can predict the future, join us as one industry veteran shares with us his vision of how the stars will align. |
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Michael Clarke, Principal, Clarke Publishing Group |
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1:45–2:00 pm |
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Break |
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2:00–2:30 pm |
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They took my content where? While we may not have concerns with Google mapping the world, occupation of the Internet and appropriation of content is another matter altogether. Google took the approach of scan now, ask for consent and exoneration later. Hear how an organization and its publications have been affected by the Google Books project. |
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Dr. J. Alexander Speer, Executive Director, Mineralogical Society of America |
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2:30–3:45 pm |
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Distribution channels and formats should match consumer wants and needs, even when it comes to scholarly publications. With newer content delivery formats gaining popularity, how do we determine whether we print, go online, provide eBooks, or do all of the above? Have we taken the time to ask the end users what they want? Hybrids are popular with more than just drivers these days, so the question may not be which one, but how many? The transforming nature of online advertising and usage habits means that mirror images of printed journals may no longer be sufficient for creating value for your readers. |
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John Wilbanks, Vice President, Creative Commons |
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3:45–4:00 pm |
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Break |
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4:00–5:15 pm |
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In an effort to place subscription-fee and processing-fee scholarly publishing models on a more even playing field, several major universities have joined together to create the Compact for Open-Access (OA) Publishing Equity. Their goals are to ensure that publication fees won’t prevent authors from choosing to publish in OA publications and that researchers have access to content despite plunging library budgets. As this latest OA movement gains momentum and the Compact picks up supporters, understanding the details and the potential impact on the traditional publishing model is imperative. |
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Beth Weil, Head Librarian, Marian Koshland Bioscience and Natural Resources Library, University of California, Berkeley |
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5:15–5:30 pm |
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Closing Remarks |
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Presentation slides can be found in the Seminar Presentation Archive.
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