Emerging Trends in Scholarly Publishing™ Seminar

2011 Program

Form Follows Function: Letting Users Design the New Architecture

April 14, 2011 | Embassy Suites Washington DC—Convention Center
The registration fee includes all program materials, breakfast, and lunch.

8:30–9:00 am

 

Registration and Continental Breakfast

9:00–9:15 am

 

Opening Remarks

9:15–10:45 am

 

Perspectives: Rethinking the Structure of Peer Review

   

Sight lines and building scale vary with the position of the observer. Depending on the perspective, the foundation of peer review may seem structurally sound or straining. Do we need to rethink our concept of the process? This session will explore the issue from different angles. Advocates of alternatives to the current process will discuss how incentivized, transparent, and open post-publication peer review break with tradition and offer possible solutions.

   

Nikolaus Kriegeskorte, Cambridge University, UK
Jeremy Fox, Associate Professor, Department of Biological Sciences, University of Calgary
Pascal Hitzler, Editor-in-Chief, Semantic Web – Interoperability, Usability, Applicability

10:45–11:00 am

 

Break

11:00–12:00 pm

 

Roundtable Discussions

   

Choose from one of twelve topics in each of two 25 minute discussion periods. Each table will be labeled with the topic for that period and is moderated by a publishing industry professional. 

Business Models for Open Access
Rebecca Kennison, Director, Center for Digital Research and Scholarship at Columbia University

Innovative Subscription Models
Barbara Meyers-Ford, President, Meyers Consulting Services

Is Peer Review Broken?
Jeremy Fox, Associate Professor, Department of Biological Sciences, University of Calgary

Enhancing and Differentiating Your Online Content
Joanna Gillette, Product Marketing Manager, Allen Press, Inc.

Social Media Strategies for Scholarly Publishers
Bob Sumner, Editorial Coordinator, American Association for Clinical Chemistry

Attracting and Engaging Younger Readers
Raul Diaz, PhD Student, University of Kansas Medical Center

Approaches for Making the Transition to Online Only Publication
Cheryl Bradley, Publisher, NASW Press
Lisa O’Hearn, Managing Editor, NASW Press

Distribution Channels for eBook Content
Duane Roth, Director Business Development, Aptara

Strategies for Recruiting Reviewers
Anna Jester, Director of Sales and Marketing, eJournalPress

Content Monetization
Georgios Papadopoulos, CEO, Atypon, Inc.

Mobile Tags in Scholarly Publishing
Barbara Buzzi, Client Solutions Specialist, Allen Press, Inc.

Policy and Process for Handling Retractions—Period 1
Preventing Plagiarism and Misconduct—Period 2
Rebecca Benner, Director and Managing Editor, Obstetrics & Gynecology; Editor, Science Editor
 

     

12:00–1:00 pm

 

Networking Lunch

1:00–1:45 pm

 

Keynote Address
Minimalism: Disintermediation of Libraries and Publishers

 

 

The halls and gateways that have historically housed or provided access to content are being transformed by technological developments and an abundance of distribution channels. As direct-to-consumer models are redefining the connection between authors and readers, the role of publishers and libraries as intermediaries is changing. Are subscribers and consumers merely asking for more open windows and fewer walls, or are traditional models being entirely deconstructed? Discover why publishers and libraries need to reinvent themselves, what adjustments need to be made, and what some are already doing to innovate and thrive.

 

 

Joseph J. Esposito, President, Portable CEO

1:45–2:00 pm

 

Break

2:00–2:30 pm

 

Contextual Design: The Dynamic Possibilities of Semantic Enrichment

 

 

In a well-designed building, all of the materials work together, and the meaning of the separate components is crucial to the overall composition. For the semantic web, the machine-readable meaning and context of data are the components that inform the whole. This allows data to be connected, discovered, used, indexed, and repurposed in exciting new ways. What are the real-world implications for scientific content? This session will demystify the technical talk and get down to the basics of what semantic technology really means, what it can do for publishers, how they can get started, and why they need to embrace it to survive.

 

 

Pam Harley,Vice President, Product & Market Development SemedicaTM, a division of Silverchair

2:30–3:45 pm

 

Achieving Balance: Building Revenue Models for the Future

 

 

If the basic elements of a design are out of balance and can no longer handle the projected stress load, it’s time to go back to the drawing board and rework the model. External forces are causing old revenue models to become outdated. Engineering for shifts in consumer behavior and rapid developments in technology can turn these challenges into opportunities. Listen to industry experts share ideas about new developments and the generation of new revenue sources in the areas of education and certification, patron driven acquisition, and the recently announced Google and Apple subscription services for content publishers.

   

Dick Price, Director of Sales & Marketing, Computer Society
Emilie Delquié, Vice President, Publishers Communication Group
James Wonder, Director of Emerging Technology, American Institute of Physics

3:45–4:00 pm

 

Break

   

Archetypes: A Practical Look at Apps and eBooks in Scholarly Publishing

4:00–5:00 pm

 

Examples of iconic architecture often share common characteristics, expressing the culture of their time and stretching its technological limits. Apps and eBooks are transforming the look of publishing in commercial markets—but how much are they being adopted and used for scientific literature and the dissemination of research? These new technologies are more than just a new channel for content. They offer a new way to experience and use scholarly research. A developer will demonstrate examples of successful and innovative apps that have been created for scholarly publishing. This will be followed by a case study from a publisher who will describe in practical terms what developing an app strategy has meant for branding and the bottom line.

   

Gurvinder Batra, Founder and CTO, KiwiTech
Stephen J. Welch, Senior Vice President, Communications; Executive Editor, CHEST

5:00–5:10 pm

 

Closing Remarks

 Presentation slides can be found in the Seminar Presentation Archive.
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