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April 2, 2009 | National Press Club | Washington, DC
Planning for the future in these uncertain times doesn’t need to be an excursion into an unknown wilderness. Charting and mapping out your course is a time-consuming but necessary part of preparing for your publication’s future. Due diligence is indispensable as you search for new revenue sources and cost-saving efficiencies while managing financial adversity. Retaining and gaining members and subscribers are part of a well-rounded strategy to circumvent financial challenges. The sessions at this seminar will provide you with the information you need to weather the storm.
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8:30–9:00 am
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Registration and Continental Breakfast
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9:00–10:00 am
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Surviving When a Bear Market Attacks:
New and Proven Ways of Generating Revenue
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When a bear market attacks, you can decide to fight or flee—but the option you can’t afford is to do nothing. In the words of Jinx Milea, “One of the best lessons children learn through video games is standing still will get them killed quicker than anything else.” Finding new ways to generate revenue through domestic and international marketing and advertising can be an effective defense strategy. Advertising is your ally—arm yourself with the right data and a bit of creativity to gain support and ensure a lasting relationship. Now more than ever, packaging counts. Content must be interesting, up to date, and available in any size a buyer wants, with delivery timeline options that meet their needs.
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Michael T. Clarke, Marketing and Product Development Director, American Medical Association
Vivian Gray, V. A. Gray Consulting, Inc., Managing Director of Dissolution Technologies
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Break
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What to Do When the Budget Loses Its Balance:
Cost-Saving Strategies for a Daring Rescue
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Even if your budget is already hanging from the edge, there is still time to help it climb back to safety. Scour your publication’s workflow from beginning to end, researching all the ways you can streamline processes and reduce costs. Extricate your budget from its precarious position by thinking about new approaches to current problems. Should you further automate your composition processes and return proofs faster using PDF annotation tools? Should you encourage non-native, English-speaking authors to have their papers copyedited to avoid time-consuming and costly delays? This session will help you to start thinking about solutions that could help your budget get out of danger in the coming year.
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Jason Roberts, International Society of Managing and Technical Editors; Managing Editor, Headache; Managing Editor, Journal of Sexual Medicine
Mary Anne Baynes, Director, Sales and Support, American Journal Experts
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Update Your Survival Kit for the Changing Terrain:
Single Sign-On and Author Identifiers
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Websites are continually asking us; “Who are you?” and “Do you know your password?” Identity, especially online, may seem transitory. An author identifier confirms which Jane Smith helped write an article. Was it the one you worked with years ago or her daughter? Scholarly publishers are already familiar with the concept of controlling access to content using an ID and password. But will Single Sign-On save users from the inconvenience of remembering hundreds of login and password combinations? Be prepared to navigate the coming terrain.
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Carol Anne Meyer, Manager of Business Development and Marketing, CrossRef
Philip Bourne, Professor in the Department of Pharmacology and Skaggs School of Pharmacy and Pharmaceutical Sciences at the University of California San Diego, Associate Director of the Protein Data Bank and an Adjunct Professor at the Burnham Institute
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Networking Lunch
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Forging a New Trail with a Web 2.0 Compass:
Successfully Utilizing Technology to Gain and Retain Members and Subscribers
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A compass and trail map can be very useful, but what if your audience is more familiar with a GPS system? With new paths being blazed every day and old paths getting grown over and lost in the underbrush, you need powerful tools and new skills to keep from getting lost in the forest. The dynamic landscape of 21st century publishing technology can seem insurmountable. More and more, scholarly and professional organizations are finding their direction and successfully implementing Web 2.0 technologies, including blogs, social networking, and collaboration. Hear success and survival stories, tips, and techniques in this experience-sharing session.
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Andrea Powell, Executive Director for Publishing, CABI
Will Fisher, Director of Web Content Management, American Speech-Language Hearing Association
Eva Amsen, University of Toronto; Chief Editor, Hypothesis
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Break
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Escape from Quicksand: Costs of Print Production Need Not Pull You Under
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Subtle shifts, slow and steady, are the way out of this dilemma. Small changes to your publication’s design and print specifications can help your bottom line but preserve your publication’s look and feel. Whether it’s trim size or paper weight, these small changes can add up to big savings. Another solution might be an entirely different printing process. For smaller print runs or even back issue fulfillment, digital printing has a modest first-copy setup cost, with a level unit cost for each additional copy. Optimizing print production is key to staying afloat.
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Tony Crouch, Director of Production, University of California Book Division
Donald G. McClain, Director of Academic Sales, Allen Press
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Roundtable Discussions
Choose from one of four topics in each of two 20-minute discussion periods. Each table will be labeled with the topic for that period and is moderated by a publishing industry professional.
Topics and Moderators
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Publishing Opportunities in the Global Market
Adrian Stanley, CEO, The Charlesworth Group, Inc.
Enhancing Revenue with Online Advertising
Jake Jaquet, Executive Editor, American Academy of Orthopedic Surgeons
Editorial Efficiencies for Saving Time and Money
Jason Roberts, International Society of Managing and Technical Editors; Managing Editor, Headache; Managing Editor, Journal of Sexual Medicine
Peer Review: Making it Faster, Smarter and More Cost-Effective
Richard Wynne, Vice President of Sales and Marketing, Aries Systems Corporation
Author Submission Fees: Why or Why Not, When and How Much?
Cara Kaufman, Partner, Kaufman | Wills Group, LLC
Challenges of Accepting ESL Submissions
Mary Anne Baynes, Director, Sales and Support, American Journal Experts
Web 2.0: Getting Started and Maintaining Momentum
Jason Samuels, Manager of Information Technology at National Council on Family Relations
Cost Saving Strategies for Publishers
Guy Dresser, former Vice President, Allen Press, Inc.
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Leaving Digital Bread Crumbs: Video and Its Place in Scholarly Publishing
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The introduction of video into scholarly publishing is changing the world of STM communication. While some publications are going extinct, others are adapting to change. Online journals and books already incorporate supplemental data, or links to such data, in varying degrees. What place does video have in scholarly publishing? A well-written, edited paragraph detailing methods used to conduct an experiment or study will not be interpreted identically by your entire audience. Whether the issues are comprehension level, historical knowledge, or language barriers, video helps level the viewer’s playing field and can provide credibility to a study or author.
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Moshe Pritsker, CEO, Editor in Chief, Co-founder, Journal of Visualized Experiments
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Closing Remarks
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