Strength in Numbers: Using Aggregations to Boost Your Content’s Profile and Revenue

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It’s no secret that subscription revenue is declining, library budgets are shrinking, and small publishers are under pressure. So what steps are small publishers taking to protect themselves? What are they doing to maintain the visibility of their valuable content and squeeze revenue from a decreasing market share? One subscription model that has had considerable success for STM publishers and the scholarly community is the online journal aggregation. This timely webinar is a primer on rights and licensing, embargoes, distribution, current trends in library and institution subscription purchasing, the benefits of aggregating your content, and the pitfalls or traps you need to watch out for when licensing journal content.

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