BrightCopy™ Digital Publication
Issue 18 2012
Allen Press is pleased to introduce BrightCopy™, a digital...
Allen Press Honored 2011
Issue 18 2012
Allen Press was honored this year with coveted awards from three...
Increasing Member Retention Among New Members
Issue 18 2012 | Christy Classi, Association Management, and Ariel Sinha, Marketing
Publishers often overlook new members as a crucial group of subscribers....
Marketing Ideas from the Magazine Rack
Issue 18 2012 | Kristy Ramirez, Advertising
The three popular magazines to which I subscribe feature at least one...
Don’t Forget to Tip Your Waiters
Issue 18 2012 | Joanna Gillette, Marketing
As a child, my older brother found the urge to “tip” our...
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