Allen Press Buyer’s Guide and Journal Display Program

The Allen Press Buyer’s Guide to Scientific, Medical, and Scholarly Journals™ is an online subscription catalogue of international scientific, medical, and scholarly journals representing societies and publishers. The Buyer’s Guide contains the following information about these journals:

• Current subscription prices
• Back issue information
• Indexing and abstracting information
• E-mail addresses and, if available, journal and society website addresses

The Buyer’s Guide is accessible online as a searchable database. Publishers can edit their listing anytime to ensure that librarians and agencies always have the most current information. Since its introduction more than 25 years ago, the Allen Press Buyer’s Guide has included many leading scholarly societies and professional associations in the fields of medicine, earth sciences, biology, social sciences, physical sciences, and the humanities. Any field of study can be included. The catalogue has become one of the most respected sources of journal information for serials librarians and subscription agents worldwide.

Benefits
 

Affordable and convenient
When you participate in the cooperative Buyer’s Guide, libraries and agencies can quickly find your pricing information using a familiar and comprehensive resource.

Improve renewals
Your ad in the Buyer’s Guide provides librarians and agents accurate price, subscription, and contact information in one convenient package, allowing them to renew subscriptions in a timely manner.

Generate new subscriptions
Serving as a directory of scholarly journals, the Buyer’s Guide enables librarians to discover publications that meet the needs of faculty and students. The result is new subscriptions from institutions not previously targeted in marketing efforts.

Flexibility
Through access to your subscription micro site, you can update your journal pricing anytime in response to changing market conditions or production modifications. Librarians and agents will always have access to your most current pricing with just the click of a mouse.

We target hundreds of subscription agents who handle and consolidate the orders for the libraries and publishers. Allen Press Buyer’s Guide recipients are proven buyers of U.S. scientific and health science journals.

The cooperative Buyer’s Guide is ideal for small and large societies or associations, small and large commercial publishers, and university presses wanting to promote their journals, books, and serials economically, worldwide.

What librarians say about the Allen Press Buyer’s Guide…
“It is quite comprehensive in the health sciences field. It contains useful information, both in scope and prices, within the universe of databases and marketing trends. Thank you very much for this tool.”
— Medical Librarian, Institution Nacional De Saude Servico de Documentagão, Portugal

Journal Display Program
 

Because we know how important it is for publishers to reach librarians and other buyers with information about their titles, Allen Press has introduced the Journal Display Program for added marketing exposure. For a fraction of the cost to exhibit, Allen Press will display your publications and promotional materials at important industry meetings that buyers are attending. Whether you are looking for US or international exposure, we can represent your publications and help you stretch your marketing dollars further. Increasing visibility and revenue has never been easier.

For one low price, your publications can be represented at a variety of U.S. or international meetings. This opportunity is limited to advertisers in the Allen Press Buyer's Guide and includes the following:

• Display of your title(s) and marketing materials at the Allen Press booth.
• A pre-meeting e-mail to all attendees inviting them to visit the booth and view your title(s).
• Staff at the meetings to provide direction about subscribing or becoming a member.
• A post-meeting e-mail thanking those who visit the booth for stopping by, with a link to the online Buyer's Guide where they can find pricing information about your publication(s).
• A report of individuals, with contact information, who visited the Allen Press exhibit.
• Shipping of your title(s) and marketing materials to each meeting and back.
• Storage of your materials for the program calendar year.

Benefits of Participating
 

Generate additional revenue
Directly target librarians and other content purchasers at conferences who interact regularly with the users and requesters of your content within their institutions. These are buyers with the power to subscribe.

Maximize visibility
Gain greater visibility by promoting your publications at core industry meetings where buyers have a hands-on experience and access to materials they can share with others at their institutions.

Leverage marketing dollars
Promoting your titles at all four US meetings alone can cost upwards of $10,000 for a single publisher exhibiting independently. Through the power of cooperative marketing, your publications can be represented at a fraction of the cost, allowing you to make the most of your marketing budget. 

E-mail to learn more about the Buyer’s Guide: buyersguide@allenpress.com