Advertising and Sponsorship Sales Support

Our talented and experienced business development managers can actively generate advertising and sponsorship sales revenue for societies and associations with scholarly journals or special-interest publications. Our sales efforts include print media, online banners, e-newsletters, and sponsorships for print and online supplements.

Benefits
 

• Proactive sales effort leads to additional advertising revenue and higher income without the hassle and expensive overhead costs.
• Polished advertising professionals with a unique understanding of the needs of journal and special-interest publishers are dedicated exclusively to increasing revenue for your publication.
• Access to a team with more than 60 years of experience in the advertising/marketing arena ensures you’ll see results quickly and your publication is represented professionally.

Services
 

Representation and consulting
Our typical commission structure includes a negotiable split of the revenue from the ad sales along with an annual base fee that is determined by the needs of the client. As an alternative, we also offer a consulting services agreement, whereby we would develop the rate card and insertion order and give selling advice to your staff for one year. In this scenario, the advertising sales effort would be made through your own office and not by Allen Press staff. We will design a structure to meet your needs.

Market research
Our business development managers will work with you to gather valuable information about your readers and subscribers. We can assist in developing the right questions and strategies to help you get the most from your research as well as coordinate administration, collection, and reporting.

Advertising rate consultation
Allen Press provides experienced consulting advice for pricing models to ensure a competitive and profitable rate structure for advertisements. We will work hand-in-hand with you to determine the optimum prices and ad sizes.

Media kit development
Allen Press will help you put together a complete media kit to best present your sales message. We’ll highlight the strengths of your publication, including data about editorial content, circulation, and readership, to form a compelling value proposition for advertising prospects.

Quality control and production of advertising materials
Because our advertising group is in the same facility as our production plant, we can respond immediately to any inquiries, while focusing on quality control at all levels. In fact, our business development group works closely with the production and publishing staff to make sure your ads are reproduced accurately and positioned appropriately. Our motivated staff uses advanced technology sales tools to manage the sales program for more than 30 societies and associations.