Licensing Management

Many publishers agree that licensing of content to aggregators and international subscription sales are the two fastest growing sources of revenue on their financial statements. Our Licensing Management program offers scholarly publishers two unique opportunities for increasing subscription sales with no upfront investment.

Aggregated Digital Journal Collections
By working with Allen Press, you’ll be joining forces with other publishers to maximize negotiating power with independent content aggregators. Libraries are faced with making tough subscription decisions as a result of shrinking budgets. They are relying on usage-based data and are forced to weigh the value of an individual subscription against a digital collection of content. For libraries that prefer to purchase collections instead of individual subscriptions, it is imperative that your content be represented in appropriate aggregations to maximize the reach of your content. When you partner with Allen Press, we’ll ensure that your content receives the widest distribution and the highest possible royalty while minimizing cannibalization of current subscription revenue.

International Institutional Subscription Sales
Promoting your publication to international audiences can be arduous and expensive without the aid of international subscription agencies (ISAs). ISAs understand the market and history of the countries they represent, and they speak the local language. They also have expert knowledge of institutional infrastructure, budgets cuts and increases, and National Site Licenses. Managing these relationships to ensure you’re targeting the right geographical areas and getting maximum royalties can be daunting as well. Whether you want to explore selling subscriptions in the Asian Pacific Region, Latin America, Japan, Switzerland, or the Middle East, Allen Press can help you open new channels of distribution through our established ISA relationships. We will research and recommend the most lucrative regions for your content and negotiate and monitor all agreements to maximize revenue.

Benefits
 

Generate new subscriptions
Digital journal collections and international subscription sales open new channels of distribution to markets that your publication is not currently reaching. More subscriptions translate to greater revenue.

Minimal risk
There is no upfront investment to participate in our program, meaning you can evaluate it without risk. Allen Press, as well as the aggregations and ISAs who will distribute your content, retain a modest royalty based on sales or usage in return for our services.

Higher royalties
Because Allen Press represents the content of many journals, we can negotiate with aggregators and ISAs for greater royalties than can be achieved by a single journal.

Improving visibility and accessibility
Participation in our programs ensures that journals have a highly visible electronic presence, making the content discoverable, searchable, and citable. Easy access brings your content to the attention of more researchers, students, and faculty.

Convenience
Allen Press has developed relationships with key aggregators and ISAs based on our past experience and proven performance. We can quickly evaluate your content and make appropriate recommendations for inclusion in the various aggregations or regions, saving you the effort of research and relationship management. You’ll receive usage and revenue reports as well as an annual review to ensure that the content is placed in the most beneficial distribution channels.

Flexibility
Our partnerships are non-exclusive and non-proprietary. You retain the copyright to your content and retain all subscriptions should you choose to manage aggregator or ISA relationships independently in the future.

Expanded international audience
You’ll benefit from an expanded audience in regions throughout the world that are experiencing growth, including Brazil, Russia, India, and China, otherwise known as the BRIC countries.