Marketing Services for societies, associations, and publications

The changing environment organizations face today presents new challenges for retaining and growing memberships and subscriptions. The sustainability of a publication or organization depends heavily on developing powerful, effective marketing strategies and cost-effective business models. Allen Press has a variety of resources to assist you in heading off declining publication revenues and member contributions as well as developing strategies for achieving growth.
 

Benefits

Improve visibility and brand awareness
Promotional activities help boost the visibility and recognition of your organization or publication. The more potential members/subscribers who know about your organization/publication, the more likely they are to join or subscribe.

Learn who your members/subscribers are and what they want
Through market research, including demographic analysis and member/subscriber surveys, we can help you better understand your "customer" and gain insights about their needs and interests.

Attract new members/subscribers and improve retention
Using the valuable data gained from market research, Allen Press can help you develop value-added member benefits and creative targeted campaigns that speak directly to your market.

Gain from expertise without the overhead
Reap the rewards of skilled marketing expertise without the added cost of employing a full-time marketing department. Marketing professionals will work with you one-on-one to develop tailored marketing strategies to help you achieve your goals.

Enhance perceived value of membership
Easily boost the perceived value of membership in your organization with value-added, affordable strategies. Because we serve a wide range of organizations/publications, we understand the value of developing membership benefits that address your members' needs and can suggest strategies for engaging your members.

Services

Publication Marketing
Our approach integrates a multi-tier marketing strategy directed toward increasing your publication's visibility and impact factor, and increasing institutional subscriptions. Working together with you, we will identify challenges, prepare for change, and develop and implement the appropriate marketing plan designed to support growth.

While this approach is comprehensive in design and scope, we recognize that not every client is ready for a broad-based program. Accordingly, we have developed scalable practices that can be implemented incrementally. Whether you're a small or mid-size organization experiencing change, a seasoned publication seeking to address specific competencies, or a society that is launching a new publication, we can tailor a solution that's right for you.

Allen Press employs a variety of tactics to increase publication visibility and subscribers by using both traditional and innovative marketing tools, including direct mail, newsletters, conference attendance and exhibit collateral support, print and online advertising, and special supplements. Along with online marketing solutions that tie online article posting and organizational websites together with a mix of electronic media components, we can help you attract new subscribers and retain your current subscriber base. 

Society and Association Marketing
Allen Press has extensive experience in developing and executing successful membership renewal and retention campaigns for a broad range of organizations. We can custom design campaigns to maximize retention rates among members. We can also assist you with new member recruitment and development of solid brand recognition strategies for your organization.

Using various tactics, we can help your members realize the value and benefits of their membership. We can identify additional low-cost value-added services you can implement to make joining your organization more attractive to current and potential members.